Contrary to popular belief, design is more about function than aesthetic. It just so happens that things tend to look good when they function well.
In the world of web design, functionality is king. The easier your website is to navigate, the higher the likelihood your customers will respond to your design. Statistics show that 38% of people stop engaging with websites if the content/layout is unattractive. Moreover, two-thirds of people would rather read something beautifully designed than something plain. It’s just a fact of life: people are attracted to beautiful things.
For an online business, web design can spell the difference between success and failure. The more well-designed your site is, the higher the likelihood you’ll be able to attract new customers and retain old ones. Putting some thought into your web design can really go a long way.
Here are 6 Ways To Wow Your Customers With Your Web Design.
1. Have A Sleek Logo And Link It To Your Homepage
What do Nike, FedEx, Apple, and McDonald’s have in common? They all have eye-catching logos that people can’t forget.
Come up with a logo people will remember AND be sure to place it in a prominent place on your site. Also, take a cue from popular websites and use your logo as a link to the homepage.
2. Give Your Customers Some Breathing Room
Good web design is not only about what’s on the page, it’s also about what’s not. Incorporating space into your web design makes viewing easier on your visitors. Too many elements feels like a crowd; keep everything spacious and roomy. No one likes a crowded site. When it comes to great web design, less is truly more.
3. Get Rid Of Clutter
One way to free up space on your website is to get rid of unnecessary elements. Lessening the clutter on your site not only gives your visitors a better experience, it also helps your website load faster and more efficiently.
Don’t try to fill your website with more plugins, images, and text than necessary. Often, having too many functions distracts your visitors and lessens their attention span. Keep your website succinct and make sure all points lead to your desired Call-To-Action.
4. Invest In Mobile-Friendly Design
Practically every adult (and nearly every child) owns or uses a smartphone or tablet. Moreover, people are beginning to browse the Internet using mobile devices more than ever.
To keep up with the times, you should invest in mobile-friendly web design. Mobile-friendly design improves your website’s effectiveness (speed, responsiveness, etc.) on different mobile devices and improves your ranking on SERPs.
Don’t know where to start? Use a google mobile optimizer to test your site’s performance across different devices.
5. Test Your Design
Getting feedback is always one of the best ways to improve your web design. Test your site using open source testing tools so you can get a better picture of how your website performs. These tools give you a complete picture of your site’s performance using different metrics and standards.