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15+ Advantages of Podcasts in Business You Must Know

Looking for latest ways to market your business? Want to reach more potential customers and buyers? But do not know how to do it? Or have low-budget for business marketing? Well, there are many different business marketing techniques with which you can eventually increase overall revenue of your business. Content marketing, video marketing, advertising can help in growing your business if used in a correct manner.

podcasting

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Another emerging trend in business marketing is podcasting. Pod-casting has been one of best marketing strategies which can help you reach the target audience.

But what is podcasting?

If you are unfamiliar with this strategies then for your information it is a great way to spread things about your business such as services, skills, products etc. among a large audience in the form of audio files. Podcasts are digital media files(Audio) which are produced in a series. You can share any content related to your business just by speaking and creating audio files of those contents.

There are many advantages of podcasts in business marketing like it’s an affordable strategy, helps in brand exposure, easier than video marketing, easy to distribute, engaging and many more. So, today I am going to tell you about 15+ Advantages of podcasts in business you must know. By the end of this article, you will be so positive that you would start creating a podcast right away.

15+ Advantages of podcasts in business you must know

1. Podcasts help in Brand Exposure

Podcast is the smartest way to expose your brand. You can create podcasts telling about your brand, services, skills, expertise, offers, campaigns and so on. This way podcast will let people know about your company well. With the help of podcasts you can even share knowledge about some topics with your listeners. You might need to hire some good writers and a fine speaker for making your podcasts more effective.

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Brand Exposure

2. Easy to Consume

People can listen to the podcasts whenever they want to. They can enjoy your podcasts while working, walking, driving, eating and so on. It makes podcasts easy to consume and your fans will not have to take out some extra time to listen your podcasts. Whereas it is totally impossible to multitask while watching video or reading content. So, another great advantage of podcast in business marketing.

3. Easy to distribute

Along with affordability, podcasts are also quite easy to distribute. There are many websites over the internet where you can post your podcasts. If you have your own website then you can also place those podcasts there. iTunes is one of the best ways to distribute your business podcasts.

Make sure that you distribute your podcasts for free or for a cheaper price, because people may not want to spend their money to just listening some content unless they find that important and valuable. You may raise the price after building up a good audience.

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Easy to distribute

4. Affordable

For creating podcasts, you don’t need to make a budget plan like other marketing strategies. Podcasts are really cheap and affordable. A microphone, computer, speaker and great content is enough to create effective podcasts. Also, the software required for editing or creating podcasts are comparatively low-cost. This makes podcasts better and different from other high-cost business plans and strategies.

5. Helps to target new Audience

Podcast helps to target new audience for your business or websites. Some people do not like to sit and spend their time for reading lengthy content. They prefer listening over reading because listening is fun and more interesting than just reading. So, when you post your podcasts and applying some other business tactics you can easy gather large audience which will eventually increase your overall business revenue.

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target new Audience

6. Easier than video

Podcasting is a lot easier than making a video of your content. If you are among those people who hesitate to face camera then making video can harm your reputation. On the other hand you don’t require to face camera for creating podcasts. Just be a good speaker and generate great podcasts will full confidence.

You might need to hire models, book costly locations, director, to shoot videos. There are a lot of expenses in creating a video so that way podcasts are much cheaper.

7. Amplifies your Personality

When people hear your voice and tone they would definitely feel closer and feel a true connection with you. If you are a great speaker then your voice can create magic among your listener. The voice is more powerful than just a plain text content. By hearing your voice people will get the feel of your real personality. It will help you to create great bonding with your listeners.

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8. Time-efficient form of conversation

Podcasts are the time-efficient form of conversations. As I mentioned earlier that people can listen your podcast whenever according to their wish. They can listen them while doing other works which will save a lot of their time. For instance, a housewife can listen to your podcast while cooking food, cleaning the home or cutting vegetables.

Efficient employee

9. Podcast is On-demand technology

Pod-casting has become one of the most popular technologies. For past couple of years, it has become in-demand technology as people are engaging in pod-casting more and more. If they subscribe to you then they know they are actually getting the information you are providing to them in the form of pod-casting. Podcasts make it easier to build a strong customer relationship.

10. Podcasts make information personal

Podcasts are the most intimate way of connecting with people. It creates a direct communication with your listeners. This thing you can not get from writing your content because reading doesn’t create direct connection with your fans unlike listening. With the tone of your voice, fluency, modulation you create trust among the listeners.

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11. It increases Web traffic

Yes! podcasts help in increasing the website traffic. When people listen you and if they find your podcast content valuable and interesting they would definitely come to visit your website and will bring a huge increment in your web traffic.There are many such examples of people who got a great rise in their web traffic as a result of pod-casting.increases Web traffic

12. Podcast develops Influential relationships

The another benefit of pod-casting is that it helps you to build great relationship with influencers. If someone likes your podcasts then they could connect to you personally over emails or etc, become friends or offer you some great work.

13. It offers break from writing

If you have been bored with writing huge content over your blog or website then it is a great idea to switch to podcasts. Creating podcasts if a fun and interesting work. Also, it is really effective tool for advertising and growing your business. Speaking just relaxes your mind and makes you more productive, direct connection with your fans and result in getting huge audience.

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14. Easy way to generate guest content

For  people it might be a very tedious task to just sit and write about a particular thing. Instead they would love to spend their 15-minutes over a phone call. So, in the case of generating guest content you can find some influencers and ask them to spend their time to share some thoughts and knowledge. This way you can achieve a great amount of guest content.
guest content

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15. It increases Advertising Potential

Podcasts can also increase your advertising potential. Like if your listeners find you podcasts informative and interesting then they will tend to listen that to the end. So, you can also put small commercial advertisements in between the podcasts. Although people do not like advertisements but if they find your podcasts interesting then they won’t mind small advertisement and would want to listen to your podcast till its end.

Also, it would be better to include advertisement related to the content. This way not only that people will start taking interest in advertisements but will increase the conversion rate too.

16. Portable

No doubt that podcasts are portable. If you have podcasts in your system then you can easily transfer them to your personal device and listen to them anytime, anywhere.

So, these were some great advantages of podcasts in business. It is an uprising marketing strategy. If you want to grow your business then include podcasting in your marketing strategy along with other traditional techniques. If you find this article helpful in any way then please share your experience with us.

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About the author

Shivani Srivastava

Shivani shrivastava is an active tech blogger. She has graduated from Delhi University. She has contributed a number of great and informative articles to the internet. Apart from blogging she loves music, games, puzzles and reading. Share your views with Shivani in the comments.

3 Comments

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  • Thank you for sharing this great information. This post helpful for many people and in this post gave good explanation about Product business and for that in this post gave some points in detail that helpful for people.

  • Hi Shivani,

    This is great information packed in one blog. Companies today look for solutions generating greater traffic and less expensive.and PODCAST is definitely a good way of sharing your company profile and services to larger audience effectively.great work!

    Thanks

    Deepa

  • Hi shivani,

    Thanks for sharing the details. Agreed with all the points mentioned. How fruitful podcast can be for an enterprise mobility services provider? Which strictly deals in B2B market. We have been doing webinars for pretty long time but, could see any visible results directly.