For any online business, retaining the existing customers is just as important as attracting new customers. To make someone your returning customer, you need to stay in touch with them, keep interacting & telling them about exciting deals, send them discount & sales offers. In order to do so, you need to find a reliable way to stay in contact with them and that source is their email addresses.
People frequently check their email accounts for new emails and that’s where you need to reach – the inbox. Businesses are making efforts to get email addresses of its customer. They release offers, run competitions/giveaways and ask users to sign up using their email address. Even at the time of processing the orders, they ask the customers to subscribe to their newsletter or email notifications and receive updates in their inbox.
If you’re in online business, you must also be putting full on efforts to get email addresses of your customers. But, what’s the benefit of obtaining email addresses of your fans & customers if you can’t use it effectively for your business?
Your email list is a goldmine for driving sales and reputation. If you aren’t utilizing your email list to interact with your customers by sending them regular email updates about your product/service or if you aren’t able to create effective newsletters then you’re failing in email marketing.
The main reason why businesses fail in email marketing is that they are not able to send effective email newsletters to their customers. However, their creativity is not always to be blamed because most of the time it is due to the complicated email marketing service they are using. It’s hard to find an email marketing service which can help you design eye-catching email newsletter quickly, send them as per your comfort and track their performance accurately.
If you’re looking for an email marketing service which can provide you all these features then luckily, you’ve come to the right place. Because it was hard, took some time but after trying several software and services, I was finally able to find a powerful but easy-to-use email marketing service and that is eMailChef. This email marketing tool contains every essential tool and function you’ll ever need to boost your email marketing conversions.
From managing your email lists to designing an appealing newsletter, from scheduling a campaign to tracking its performance in easily understandable graphs & reports, eMailChef manages all important steps of your email marketing properly so that you can run the campaign smoothly, do experiments and track results precisely without caring about under the hood settings.
Features of eMailChef
Before you try eMailChef, let me tell you about some of the features this email marketing tool is providing which made me so excited about this email marketing tool that I decided to tell all of my readers about it.
Whether you want to import emails from your old email list or create a fresh sign up form for your website, eMailChef has made it very easy to use any of these ways to collect emails for your email list. Once you define (or create an email list), it is a task of just a few steps to set up everything to start collecting the emails. If you choose to import, you can either upload a CSV file or enter email addresses manually to add your subscribers to a list.
If you want to design a fresh signup form to collect emails, eMailChef has many ready to use forms templates that you can either use directly or customize according to your requirements. Everything in the template is customizable be it the header, footer, background, fields, button design & color, font, etc.
You can add link to privacy, disclaimer or other important webpages, add translations, and finally Save the design to either continue completing next steps later or move ahead to define subscription preferences such as from field, subject line, content format, logo, thank you message, welcome emails, etc.
eMailChef allows you to create unlimited lists and with unique or same email addresses. List management is important for an effective email marketing.
Create a list easily by clicking on “Create a New List” button provided at the top. You can import subscribers to your list using CSV or by typing their emails manually. Hide or delete an email list and if needed, you can even edit an existing list and if required manually remove a subscriber from the email list or fill up specific details about them like First Name and Last Name manually.
Designing a Newsletter
Designing newsletter template in eMailChef is as easy as creating a power point presentation. In the newsletter designer interface, you’re provided with a default template to start with the design and all the tools to add headings, insert text box, insert segments, change background, change layout & representation of text/images, add buttons, links, embed video, insert social buttons every element is available on the left sidebar.
To add anything, all you need to do is just drag and drop that element anywhere in the newsletter template where you want to insert it.
You can customize settings about any inserted element too. For example, you can change font, style, and size of the textbox or you can change the background of heading, etc.
Creating a Campaign
There are a lot of quick ways to create an email campaign using eMailChef. You can either create your own template or select anyone from hundreds of ready-made templates which is provided through eMailChef library. You can upload an email template in .html, .htm or .ZIP compressed file or download & use MailStyler 2 which is the most effective template editor for emails, and the only software that generates HTML-responsive newsletters for a perfect rendering on all mail clients. If you want to keep your email newsletter plain, you can also use HTML/Text (Blank) newsletter creator.
After you have created or selected a newsletter design, move ahead to define a Subject line, personalization field in Customize section & add Google Analytics tracking code if you want, after this step select recipients from your email list. Finally, review your campaign details from designing to customizing to send settings. At this step, you can test your newsletter by sending it to your own address. Finally, SAVE the campaign to send it whenever you want or edit it later.
Analysis & Reporting
eMailChef provides very extensive reporting of your campaigns. Once you’ve sent a campaign, you can get real-time information about each sent email. You will be able to see delivered, opened, clicked, unsubscribes, bounced, etc. important details about each of your campaign in easy to understand graphs and reports.
The reporting system helps a lot in defining strategies for your next campaign to increase the success rate. If you want, you can export the report in .JSON or .CSV file.
Pricing & Availability
In email marketing, every company & marketer has different requirements. Most of the email marketing companies don’t care about it and so they provide only two or three plans to choose. Thankfully, eMailChef embraces this diversity and has provided 10 different plans for you to choose what fits best according to your business structure.
eMailChef also provides a free (appetizer) plan with all features and privileges to send unlimited emails to subscribers which is good enough for small business owners or marketers who have 500 or fewer subscribers.
All plans are contract-free. You are free to cancel them anytime without any obligations. eMailChef is a very efficient email marketing service which I recommend you to try with its Appetizer plan first. I am sure you’re gonna love its features. Once you’re satisfied with the service, go along with purchasing the plan which fits your business need and you can save up to $800 if you choose to pay for its annual plan directly. Don’t forget to share your experience with us.