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The Fundamental SEO Checklist For A Basic Business Website

Years ago, it was only the big boys who had corporate websites.

To say the landscape has changed would be an understatement. Not only have the fees from website development agencies decreased phenomenally, but there is a whole host of free website builder services which mean the days of not having a business website are long gone. In fact, anyone who doesn’t is missing a huge chunk from their marketing arsenal – there really is no excuse.

At the same time, while the development fees might have all but been eradicated, promoting said website can be another issue in its entirety.

One of the easiest ways to grab a share of the online market is through SEO and if you don’t have a consultant or agency to rely on, here are the fundamentals that you should be looking to implement to maximize your chances of grabbing that “free” traffic.

Meta title

Some of the issues we are about to mull over might be slightly technical, but there are no such qualms with this first one. In simple terms, the meta title is the text that appears at the top of your browser window.

In the eyes of a search engine, it can be the first indication that a website is about a particular topic. Once it does start appearing in search results, users are naturally going to be more inclined into clicking on “optimized” titles rather than those that might have been automatically generated by your website platform of choice.

SEO

H1 tags

H1 tags serve a similar purpose – although this time they are based on the web page itself. They are the most important headings on a page, and signal to search engines the topic that the page is based on.

There’s no doubt that their importance has dwindled over recent years, but in terms of basic fundamentals, this is something that the new website should not let through the net.

Canonical tags

This is perhaps the most technical issue we will talk about. A canonical tag is something which sits in the code of a website, and signals to search engines that this particular page is the “primary” page for that topic. Considering the fact that a lot of website generators can create numerous pages for the same topic (whether it’s by paginating items or even sorting), the canonical tag can be a Godsend if implemented correctly.

Mobile friendly

This has gained particular traction over the last few years and if you were to check where most of your website visitors are arriving from, you’ll probably find that the majority come from a mobile device.

As such, your design needs to work functionally on mobile phones. Why is this important from an SEO perspective? Any website that isn’t responsive, adaptive or has its own separate mobile version, is unlikely to appear as high in the mobile search results. Considering the surge in mobile searches over the years, we’d go as far as saying that this might be your most important implementation out of everything.

About the author

Andy Robert

Andy Robert provides helpful information and assets for those looking for high quality tech services. Their mission is to provide the authentic and determined information so you can make an informed decision on cloud.

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