Business

5 Smart Ways to Generate More Leads For Your Brand

You have an innovative idea, better product, printed advertisements, working on social media engagement but are these factors helping you get more leads? Take out a few minutes and think about it. Isn’t every brand doing the same things? What is it that you are doing differently?

Maybe it’s time that you think out of the box ways to attract more customers to your brand and reach out to more people. Create a smart marketing plan and cover every part of your business. See what’s trending in your industry. Here we have 5 smart ways to generate more leads for your brand. These work for almost all the niches.

1. Newsletter

The newsletter is one of the most powerful marketing tools. You reach directly to the inbox of your existing or potential customers who have interest in your brand. Put newsletter sign up box at all the important locations at your website. Motivate visitors to sign up for your newsletters.

The customers cannot remember every website they visit but with the help of newsletters you can keep reminding them of your existence, tell them about your product, sale, discount, deals, giveaways, promotions, etc.

newsletters promotions

2. Create Brand Videos

Videos turn more eyes. Yes, videos have the potential to convert 68% more leads, 56% more referrals and 81% more replies. More and more brands are indulging in creating and promoting their brand videos. Even on the social media platforms like Facebook and Instagram, people like to share videos more than images or plain text posts. Video advertisements get more click rates.

Create an appealing video on your brand or product. This will help you gain more fans on social media platforms. You can also gain subscribers on the video sharing platforms like YouTube and DailyMotion which are frequently visited by millions of people on a daily basis.

To build trust and generate more leads with interactive videos you can also take help of popular online services like https://bombbomb.com

3. Customer Engagement

Make customer engagement a priority. It’s easy to gain new customers but its hard to keep existing customers. Create forums, help centers or live chat to solve your customer’s queries. Make sure their complaints get handled properly. Ask them to share their experience with your product.

Roll out some lucrative offers and discounts for your existing customers. You can provide a discount voucher for their birthdays, etc.

customer engagement

4. Deploy data-driven techniques

Today we have a lot of data. Hire a talented data analyst and have him dig deeper into the data to find out patterns of sales and points of conversions. You can plan more effective data-driven strategies to improve your leads and sales.

Try to get your hands on some customer database in your industry. You can get a few sales and referrals from there. Visit data.com, this site has a huge database of companies with very accurate information. If you mine the data really well then you can get a powerful increase in your sales.

5. Influencer Marketing

Spare some of your advertising budget for influencer marketing. Find some influential bloggers and social media influencers in your field and work with them to spread the word about your brand. These influencers have millions of fan following and the important part is that the visitors trust their words. It is a trending marketing tactic that most of the smart companies are already moving for. Plan an influencer marketing programme, invite influencers to your launch events, seminars or podcasts. Ask them to participate in your brand’s promotional campaigns.

About the author

Carl Petoskey

Carl Petoskey is an accomplished writer with years of experience covering the tech industry. When he's not writing you can find him covering companies like Comcast Business Class.

Add Comment

Click here to post a comment