If you are on any of these social networks then your little hard-work will be enough to drive quality traffic to your website/brand and becoming popular too.
If you are having very good networking in any of these social networks then you will get very good traffic and when you combine both the social network to do your social campaign then you will surely get extra traffic to your blog.
In Facebook, the best way is to do a social campaign is from your Facebook Fan Page. When people like your fanpage then whenever you share content to your Facebook Fan Page it will appear in the newsfeed of all your followers.
Sharing is easy in Twitter than Facebook because you just need to do an attractive 140 characters tweet with link of the source. Because of it’s easy sharing many bloggers, webmasters, internet marketers can be easily found here. It is a very important tool for them.
You can also automate your content sharing/bookmarking to these social networks. So that the people who like your article niche will visit your website.
On both of these social networks, the main thing is to find people who love your niche. Searching people on Twitter who are interested in any niche is not that much tough.
So, whenever somebody follows me on Twitter, I send him a personal message to connect with me on Facebook. Your twitter followers are those who like your niche so, if you make them your Facebook friends then these friends will be very helpful to drive traffic to your website from Facebook too.