Do you have a real passion for fashion, beauty, travel or any other subject matter? Have you ever thought about creating an outlet for sharing this passion with other like-minded individuals? Well, one way of doing this is by starting your very own YouTube channel.
There is no doubt that you have watched some form of YouTube videos in recent times. In fact, you probably have an account where you are subscribed to numerous creators, watching their content on a regular basis. Well, if you feel confident about making your very own video content, there’s no reason why you can’t sit alongside these creators on the YouTube ride.
For being successful on YouTube, however, there are plenty of things to consider. Read on for five key steps to kick starting your vlogging career.
By being professional, this means that you should purchase suitable recording equipment that produces high-quality video and audio. While high-end video cameras and mics will produce a noticeable hole in your bank balance, there are plenty of inexpensive options that will more than do the job when starting out.
Another thing to do when being ‘professional’ is to avoid using copyrighted materials. This means don’t use licensed music or video clips (unless you have permission), otherwise, your YouTube account could become restricted or even banned.
With the saturated nature of YouTube these days, creating original content is not easy. Yet, it is important that you try and differentiate from the competition, offering a reason for people to subscribe to your channel. That said, simply crafting high-quality content – along with some subtle differences – could be enough to gain traction with your videos.
One of the biggest stumbling blocks for new YouTube users and vloggers is the lack of consistency. Some creators think that success will come their way almost immediately, yet this is rarely the case. Even the largest channels on the website typically spent plenty of time building up their fan base, and this was down to being consistent with uploading videos.
So to gain a following that will steadily grow, you need to keep a schedule and try to post at least one new video a week.
Optimize your content
Once you have your video produced and uploaded, it is now vital that you optimize and market the content correctly. Make an attention-grabbing title, include keywords related to the video subject, fill out the description box with as much info as possible – all of these will help for visibility when people are searching for videos.
Another thing to do is create a custom thumbnail. These are the pictures that help illustrate your video, and can go a long way to people deciding on giving your content a chance. If you’re not a graphic whiz, there are thumbnail maker software packages available that make this nice and easy.
Market your content
Optimizing your video is one thing, but it is also up to you to spread the word about your content. Spread it on social media, forums, other websites, etc. Also, reach out to other YouTubers about the possibility of collaborating – this can help to expose your channel to a whole different audience.