Most of the companies out there use email marketing to connect to their customers and generate more sales. They have got a huge email lists and sends emails periodically.
However, this list maintenance is a very important thing. We need all need to tackle spring cleaning once in a while. We have an interesting infograhpic providing us a very effective process for keeping that list nice and clean, with some tips along the way.
Know that your customers will mark your emails as spam if they don’t find any interesting content. So, try to make your content interesting. Send them interesting content on regular basis. Also, try to reconnect with the customers who have unsubscribed.
Try to keep your key message to the first 35 characters of your subject line. It will help you to get reach out more mobile customers. There are many other things we need to take care of to get the maximum out of email marketing.
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