As WordPress blog owners today try their best to attract new visitors and potential customers to their websites, many are realizing the power of whiteboard animations. These Whiteboard videos are often used to teach new customers the way to use a specific service or product.
While many businesses may not actually see or understand the value of these Whiteboard animations, understanding their true benefit will help to bring in and keep new customers.
Wpislife.com says that whiteboard animation videos act as a great way for marketing and advertising your products. These videos often come across as explainer informational animations and aren’t the typical “infomercial” type of advertising, which actually makes it a very good addition to your marketing arsenal, and aside from that, below are some more compelling reasons as to why you should have one.
1. Whiteboard Videos are Clear and Entertaining
Since these videos are designed very simply, they are uncluttered and easy to follow. This really helps to engage viewers and allows to focus on the important aspects of your products. With such an easy illustration, viewers are attracted more than they might be with a boring infographic.
Whiteboard videos can be fun! Even while they are informative, they can be exciting to watch too. With the right illustrations and script, viewers can enjoy each that they are watching and be interested in purchasing your product as well. The best whiteboard videos will have the product information presented in a way that isn’t begging the customer to purchase the product or service, but is showing them the advantages they can achieve when using your company.
When creating a video for an animation like this, you may need to get a bit creative. Think about how you want to present your service or product and what storyline you should choose. Having a storyline that is relatable to the audience will be the one that is most likely to convert viewers to buyers.
2. Whiteboard Animations Offer Flexible Marketing
As we said previously, these whiteboard videos are a dramatic departure from the typical advertisement. With a video like the one you will create with Whiteboard, you will be able to set your brand apart from similar companies and be seen as more “contemporary” and “cutting edge” than your competitors.
Whiteboard videos are easy to embed almost anywhere. From your homepage to any other page on your site, you can use these animated videos in lieu of more contextual content. Additionally, you can use a whiteboard animation software to create compelling videos to use to promote your brand and products on other websites.
3. Whiteboard Animations are Easy to Share and Remember
Since animation videos appear more modern than the more traditional methods of advertisements, consumers are more likely to remember your company as one that was easy to relate to. This will ensure that your brand stays at the forefront of their mind and keeps consumers thinking about your company.
In a world driven by social media, having exciting content that is tailored for social platforms is imperative. With whiteboard animation software, your content can be easily used to help “evangelize” your brand. As fans and customers post your videos all over their personal social media accounts, you are essentially getting free press and getting the word out about your company in ways you never might have been able to before. Additionally, if you have the right content, your video may gain traction and turn into a viral sensation! This will have an incredible impact on your brand and your profits.
4. Whiteboard Animations Easily Create a Call to Action
These videos are excellent because they can quickly and creatively pinpoint one of the most important aspects of advertising: the call to action. With written content, this sort of script is typically at the end of a long paragraph. Most would be consumers today do not want to take time to read why they need to buy something– they would rather be shown. With a captivating Whiteboard animation, viewers are more likely to stay and watch as they are pulled into your call to action.
Whether you have used a Whiteboard animation before or you are just starting to look into it for your company, it doesn’t take a marketing expert to understand the kind of impact these videos will have on your company. With the write Whiteboard animation, your business may just be the next internet sensation.